Pura Vida Salon & Spa

Pura Vida Salon & Spa is located in Cedar Falls, Iowa, and is owned by Beth Paulson. The business offers hair services, barbering, esthetician services, and massage therapy. The staff includes salon manager and stylist Meg Hemmelrick, barber-stylists Whittnie Boike and Amber Clark, stylists Kelsey Dehmlow, Daisy Wilken, Whitney Kremer, Kennedy Frost, and Alissa Schwarz, estheticians Serina Kellog, Katelyn Laird, Nana Robinson, and Carli Recker, massage therapists Lynn Wickwire, Chris Paulson, and Anthony Paulson, and Ashley Kramer, who works as both an esthetican and massage therapist.