Cannery Row Medical Aesthetics

Cannery Row Medical Aesthetics has been a fixture of the Monterey Peninsula's aesthetic medicine scene for nearly two decades, founded in 2007 by Dr. Roger Shiffman and Joanne Shiffman, BSN, RN, PHN. Formerly known as Face First Laser Clinic, the practice rebranded while retaining its established team and long-standing reputation as the peninsula's longest-continuously-operating medical aesthetics provider. The clinic's guiding philosophy is a "fair and honorable approach" to aesthetic care, with an emphasis on natural, discreet results achieved through careful, individualized consultations that welcome patient questions and concerns. Located near Cannery Row in Monterey, the practice offers injectables including Botox and lip fillers, a range of laser treatments, medical-grade chemical peels, and facials, along with body contouring services for patients seeking non-surgical improvement. To make care more accessible, Cannery Row Medical Aesthetics offers membership programs and flexible payment plans alongside its clinical services and skincare product offerings. With nearly 19 years of continuous operation and a client base that spans the local community, the practice has built lasting trust through consistency, transparency, and a commitment to understated, natural-looking outcomes.