Addo Aesthetics

Founder Daniela Woerner began as a solo aesthetician in 2006 and built Addo Aesthetics into a company that has served over 1,700 spa businesses and guided more than 600 spa owners through the Growth Factor® Framework. The practice is a spa coaching and consulting firm focused on transforming overworked aestheticians into confident spa owners, offering training courses, coaching programs, one‑on‑one consulting, resources, and rotating online and in‑person events through Addo Aesthetics Academy. The team’s approach centers on strategy, systems, and structure—delivered via Growth Factor® phase trainings (Sales, Social, Systems, Structure, Scale), community support, recorded calls, and ongoing office hours. A Washingtonian Boulevard office anchors local presence, and the Spa Marketing Made Easy podcast, ranked in the top 1% worldwide, publishes new episodes every Monday.